Enabling Insurers and MGAs to own their digital product journey

Go To Market is our digital product hosting service enabling Insurers and MGAs to build, manage, deploy and distribute their digital insurance products across personal and commercial lines with full control of their product suite.

Built for control

Why Go To Market?

Connects digital products to broker systems or an extranet to access distribution

Enables an insurer or MGA to manage product deployments and updates in minutes

Offers full control over a suite of products

Comes with an underwriting portal, allowing referrals to be managed effectively

Supports data extraction to feed downstream insurer and MGA systems, for example to enable pricing reviews and issuing of broker account statements

Builds on Polaris' 30+ years of digital trading solutions used by 100+ insurers and MGAs

Built on insurance market experience

Go To Market builds on Polaris’ well established industry products, providing a practical route for insurers and MGAs to shape and manage their digital product journeys.

Utilises ProductWriter at its core to support rating, Standards to enable comparative and bespoke distribution, and imarket, where relevant, to connect seamlessly to broker systems

30+

years of Polaris products being widely used in insurance market

In the market

Who's using Go To Market?

Launched in 2026, Our Go To Market services is live with one commercial lines MGA and in pilot with a leading personal lines insurer.

Polaris products are widely used by over 100 insurers and MGAs in the UK and Ireland.


We are happy to discuss your distribution strategy and how we can support it with a pilot or deployment.

See where Go to Market could take your digital products

For more information and/or a demo of our Go To Market solution contact [email protected]