Cookies and puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again

Polaris cookies are not used to identify you personally.

How cookies are used on

Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use We do this to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information about:

  • the pages you visit on – how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Name Purpose Expires
_utma Determines the number of unique visitors to the site 2 years
_utmb This works with _utmc to calculate the average length of time you spend on our site When you close your browser
_utmc This works with _utmb to calculate when you close your browser When you close your browser
_utmz This provides information about how you reached the site (e.g. from another website or a search engine) 6 months
GDS_successEvents and GDS_analyticsTokens These help us identify how you use so we can make the site better 4 months

To opt out of being tracked by Google Analytics across all websites visit

How cookies are used on uses “session” cookies on the website. We will use the session cookies to retain information about your current visit to assist your navigation around the website. Session cookies will be deleted from your computer when you close your browser.

The information we collect
We collect information from users when they register to use imarket. This information may include their company name, contact address, the name of the company representatives(s) utilising the services via imarket and their contact e-mail address(es).

How we use information
We will use the information provided to us to enable us to obtain an insurance company’s or Lloyd’s syndicate’s consent or other companies’ providing insurance related services consent to providing you with direct access to their extranet sites or websites. We do not use information provided to us for marketing purposes or share information with third parties.

We take reasonable care to keep any information provided to us secure and to prevent any unauthorised access or use of it. imarket will provide the facility for information to be submitted in structured e-mails for conversion and onward transmission as fax to numbers embedded within structured e-mail addresses. The security of the content of such transmissions cannot be guaranteed following conversion to fax. Users must therefore take particular care that fax numbers embedded in e-mail-for-fax addresses are correct.

How cookies are used on imarket Live-chat
Like many other services, the imarket Live-Chat solution provided by Click4Assistance uses cookies to function properly. Information on how these cookies are used can be found here.


We use SurveyMonkey to collect responses to our surveys. If you take part, SurveyMonkey will save extra cookies to your computer to track your progress through them.
SurveyMonkey sets the following cookies:

Name Purpose Expires
mbox This is used to keep your progress through the survey 30 minutes
SSOE This is used for testing different content and features on the survey website to help make it better When you close your browser
TS5159a2 and TSd0b041 These are used to manage survey traffic by sending your computer to a specific server When you close your browser
ep201 This is used to help us identify how you use the survey 30 minutes
ep202 This works with ep201 to help us identify how you use the survey 1 year

How can I control cookies?

Web browser cookies
If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains information on how to do this on a wide variety of desktop browsers.