Build, Control & Distribute your digital insurance products

Core and widely used digital trading technology, brought to you by an industry-owned organisation

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Our products – Standards, ProductWriter & imarket – enable all participants in the UK General insurance market to define, digitally distribute and trade their insurance products.

Ongoing development of our products is supported by formal advisory groups that identify features, benefits and regulatory requirements that need to be added or enhanced. These groups are very well attended and represent all industry segments – insurers, brokers, MGAs and technology companies.

We estimate that annually the industry supports us with over 1,000 hours of advisory participation.This makes us a unique organisation within the industry.

We work with over 100 insurance organisations to develop digital trading Standards for the industry. These provide a common language of the industry's data and processes, improving market efficiency. Our Standards widely underpin the general insurance market including price comparison websites, brokers and direct channels.

70% of UK insurers use ProductWriter to build and distribute their digital insurance products. Its modern product build tools and high speed insurance rating engine give you the power and flexibility to define and deliver products across multiple channels, whilst maintaining the integrity of your underwriting & pricing rules. We support all personal and business classes.

imarket connects broker and insurer systems in the commercial lines market. It provides insurers access to the broker market via a single integration. Currently, insurers & brokers transact 530,000 policies via imarket across multiple product classes.


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Driving Digital Distribution

As an industry owned organisation Polaris works collaboratively with the industry to support the growth and enhancement of online trading in the UK general insurance market.

Each year we benefit from more than 1,000 hours of insight from the various industry advisory groups we manage. We invest a significant proportion of our earnings combined with this insight into projects & R&D for the benefit of the industry.

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Have your say!

We welcome all of our customers to participate in our advisory groups to help shape the future of our products.

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