imarket v11 is now live!

Polaris has updated its flagship digital trading platform imarket following a £1.5m investment.

The investment has moved imarket into what Polaris describes as a “scalable cloud technology with the majority of the platform recoded to facilitate future developments and growth”.

Polaris, the industry owned organisation created 30 years ago to encourage the adoption of new technologies in the UK insurance industry, launched imarket in 2004.

More than 523,000 Commercial Lines policies representing £370m gross written premium were traded using imarket in the year to 31 October 2023. It is used by over 2,000 brokers and eight insurers.


RSA’s UK SME director, Rob Flynn, who is the current chairperson of Polaris said: “The Polaris board backed this investment to future-proof the next decade of digital trading.”

“We remain committed to breaking down the technological barriers between various broker and insurer systems so that industry professionals can focus on product innovation and client service.”

Industry Colloboration

Polaris managing director Vivek Banga added: “imarket has become a crucial technology for many firms, and this investment will ensure they can continue to rely on it with confidence.”

“As the industry’s original insurtech we are proud to provide a robust and reliable platform that underpins commercial e-trade across so many firms.”

Banga added “We are very thankful to the imarket insurers and broker software houses in supporting this key initiative which involved all of them working with us especially in these areas such as market wide testing.”

“Such a complex upgrade would have been impossible without their fantastic support.”

Read the full story on Insurance Age: here