Our 2025 Results: Industry wide usage, new MGAs on imarket & ProductWriter AI Pilot

We are pleased to share our results for 2025.

Our product suite continued to be strengthened and widely used within the insurance industry, ensuring that we remain core to our industry’ s digital trading environment.

Three new MGAs – Chapman and Stacey, Geo Underwriting, and Pen Underwriting – widened their digital distribution via imarket, our digital trading platform for Commercial Lines.

Additionally, we are mobilising an AI pilot for our ProductWriter rating engine, empowering insurers and MGAs to more efficiently build, test, and distribute their digital products.

ProductWriter

  • Continues to be used by nearly 80 insurers and MGAs to build and distribute their digital products, ranging from simple to highly complex and niche to high volume; £10bn GWP annually.
  • Released 47 enhancements to the market, continuing its trend of major yearly releases.
  • An AI pilot is currently being mobilised to support ProductWriter users, accelerating the building and testing of digital products.
  • The use of machine learning-based algorithms continues, indicative of rating sophistication via ProductWriter.
  • ProductWriter Training & Development Programme

    Our ProductWriter Training & Development programme continues to support the development of our clients’ teams in using our most widely used rating engine.

    Training is delivered both online via our ProductWriter Learning Area and in the classroom, providing flexible learning options to meet a variety of needs.

    Since its launch two and a half years ago, 176 participants from more than 30 organisations have benefited from classroom training.

    For those who prefer to learn at their own pace, online training is also available, featuring structured lessons, videos, and interactive tests. Currently, 150 participants are actively learning through the online programme.

    imarket

  • Three new MGAs – Chapman & Stacey, Geo Underwriting, and Pen Underwriting – expanded their digital distribution through imarket.

  • GWP grew 1.2%, reaching £454 million.
  • Over 547,000 policies were traded during the year.
  • Live-Chat

  • Our fastest-growing product; recorded 438,000 conversations (up 24% from 2025) with nearly 8,000 brokers using the service.
  • Continues to be preferred by insurers and brokers for answering queries and keeping more complex policies within e-trade systems and the discussions auditable.
  • Standards

  • Client count grew to 116, with new licenses offsetting losses due to market exits or consolidation.
  • Continue to enable digital trading across a variety of systems in the market.
  • Expanding our industry forums

  • Over 1,000 hours of industry input gained from the our Electronic Trading Practice Groups (ETPGs) and other product advisory groups during the year.
  • Two new forums were initiated: a Broker Digital Forum for Commercial Lines and a Price Comparison Websites working group for the Personal Lines market.
  • Management View

    Our Managing Director, Vivek Banga, comments:

    As an industry owned technology company, Polaris plays a core role in enabling digital trading across our industry. The usage of our products remains strong and the enthusiastic support that we receive from the industry is pivotal in shaping digital trading.

    We occupy a unique and privileged position as an industry owned company. Our financial surpluses are invested back into our products which in turn are widely used within the industry. We remain very grateful to the industry for its strong support of us. As always, we encourage market participants to discuss their digital trading challenges with us and how we can help to resolve those.

    View our trade press coverage here:

    Insurance Age
    Insurance Age – Interview with Vivek Banga