MGA Chapman & Stacey widen distribution via imarket

Chapman & Stacey have successfully launched their Liability product via imarket, expanding their digital distribution and giving brokers wider access via the Open GI platform.

Speed to market

Delivered in just under four months from initial conversation to go-live, this launch highlights how MGAs can bring products to market quickly and efficiently with imarket, our widely used, Commercial Lines digital trading platform.

This deployment reinforces the platform’s growing role in supporting MGAs and Insurers with efficient, scalable distribution through broker systems. Currently three MGAs and eight insurers distribute their products via imarket and more are expected to join.

The deployment not only enhances choice for brokers on the Open GI platform but also strengthens imarket’s ambition to connect insurers and MGAs with multiple software houses widening broker panels across the market.

Leadership Insights on the Launch

Paul Wingfield, Managing Director of Chapman & Stacey, said:

This is the first of a range of products we plan to deploy in 2026 using imarket. Continuing to support broker system panels allows us to work with brokers in a way that is seamlessly integrated into their back-office environment, with no extra keying.

Simon Macray, Director of Insurer Relations at Open GI, commented:

Adding Chapman & Stacey’s Liability product to our suite via imarket is a real positive for Open GI and our partners. We’re pleased to have supported such a swift delivery and to strengthen our growing panel with this addition.

Simon Bloomfield, Head of imarket at Polaris, added:

We’re delighted to welcome Chapman & Stacey’s Liability product to Open GI via imarket. Delivering this in under four months shows what’s possible when proactive MGAs harness digital infrastructure to accelerate product launch and expand broker reach efficiently.

imarket’s crucial role in Commercial Lines digital distribution

Our Commercial Lines digital trading platform allows insurers and MGAs you to connect their products once and distribute them widely to over 2,000 brokers. Annually, imarket facilitates more than 550,000 commercial lines policies, generating over £450m GWP. This creates a valuable opportunity for insurers and MGAs to expand their distribution while giving brokers access to a broader range of products directly within their systems.

Continued Expansion of Digital Trading in 2026

With further MGA and insurer launches planned over the coming months, 2026 is set to see continued expansion of digital trading capability across the Commercial Lines market.
If you are an insurer or MGA looking to widen your broker distribution and launch products quickly, contact the imarket team at [email protected] or visit:
www.polaris.co.uk/products/imarket